Calvin Klein Ad Featuring FKA Twigs Banned in UK
'Stereotypical' Depiction of Singer Cited
What Happened?
The Advertising Standards Authority (ASA) banned a Calvin Klein ad featuring British musician FKA twigs for depicting her in a "stereotypical" manner. The poster, which was part of the brand's "Calvins or nothing" campaign, showed twigs wearing only underwear and lying on a fur rug.
ASA's Ruling
The ASA ruled that the ad was "likely to cause offense" because it presented twigs as a "sexual object." The regulator also found that the ad was not "socially responsible" as it reinforced "harmful stereotypes about women."
FKA Twigs' Response
Twigs responded to the ban on social media, saying that she was "disappointed" and that the ad was "not intended to be sexualized." She also said that she felt "proud" of the ad and that it "celebrated" her body.
Impact of the Ban
The ban on the Calvin Klein ad is a reminder of the ongoing debate about the portrayal of women in advertising. It also highlights the importance of brands being mindful of the messages they communicate through their marketing campaigns
